Jugaad and Sustainability

Today, I attended Frugal Innovation session at St. Kate’s Summer Leadership Series, St. Catherine University where Simone Ahuja of http://blood-orange.com/ talked about Jugaad! Key principles of Jugaad such as “do more with less” or “think and act flexibly” resonate with key ideas of sustainability. So, I have decided to read the book http://www.amazon.com/Jugaad-Innovation-Flexible-Generate-Breakthrough/dp/1118249747 and find out more.

 

 

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Choices for consumers-Check out Gather & See’s curated collections

Choices for consumers-Check out Gather & See's curated collections

I like Gather & See’s Philosophy categories. They can definitely add more information in the about section and perhaps provide links to organizations or certification bodies that explain the philosophy in detail. For example for Fair trade: https://www.fairtradefederation.org/what-is-fair-trade/; for Organic… http://www.organic.org/articles/showarticle/article-224

http://gatherandsee.com/womens/philosophy/

http://www.ethicalfashionforum.com/

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Consumer power

According to a a recent report by Ethical Consumer, apparel companies perform better on sustainability related words vs. actions. I am pleased to read Bryony Moore, Ethical Consumer‘s lead clothing researcher’s statement that consumer can encourage more sustainable companies by their shopping choices. In her words, “there’s now a real difference in performance between the best and worst clothing companies, and by shopping with the best you are rewarding a company that is moving in the right direction towards a more sustainable clothing industry.” For more information, read http://www.ecotextile.com/2014061812657/materials-production-news/mas-tops-ethical-shopping-survey.html

 

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Eco-friendly fabrics and consumer power

“Since all textile manufacturing has a fairly hefty impact, wearing what you already have for a longer time is one of the best and easiest things you can do to make your clothing more eco-friendly. Other ways include buying used clothes, recycling what doesn’t fit and repairing damaged clothes rather than throwing them away.”

http://www.nature.org/

http://ecowatch.com/2013/11/15/eco-friendly-fabrics/

 

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Katwalk 2014-Fathom

High design, promising designers, Fathom, Katwalk 2014 is May 17, 2014.

Had a sneak peak of junior designers work-I am awed, tomorrow we have senior design preview-I am looking forward to be awed as I have seen these promising designers in my draping class.

I am eager to watch Sustainable design…up-cycle, refashion, zero-waste….all together make something that is very important to me personally.

I am planning to wear Fair Trade dress at the show.

http://news.stkate.edu/articles/katwalk2014.html

 

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Eco-Fashion trending

Loved reading this! I know a few people from this list, they are thought leaders and advocates for sustainability.

ECO-FASHION ORACLES (Source: http://www.ecouterre.com/eco-fashion-predictions-for-2014/)

1. Orsola de Castro (Estethica, From Somewhere, Reclaim to Wear)

2. Judy Gearhart (International Labor Rights Forum)

3. Jason Kibbey (Sustainable Apparel Coalition, PACT)

4. Ilze Smit (Greenpeace International)

5. Summer Rayne Oakes (Source4Style)

6. Christina Dean (Redress HK)

7. Chrissie Lam (The Supply Change)

8. Oceana Lott (Fashion Revolution Day)

9. Sass Brown (Fashion Institute of Technology, Eco Fashion)

10. Timo Rissanen (Parsons The New School for Design)

11. Carmen Artigas

12. Deanna Clark (Fashion Institute of Technology)

13. Leah Borromeo (Dirty White Gold)

14. Elizabeth Cline (Overdressed: The Shockingly High Cost of Cheap Fashion)

15. Anthony Lilore (Restore Clothing, Save the Garment Center)

16. Bob Bland (Manufacture NY)

17. Safia Minney (People Tree)

18. John Patrick (Organic)

19. Aurelie Popper and Jade Harwood (Wool and the Gang)

20. Karen Stewart and Howard Brown (Stewart + Brown)

21. Leanne Mai-ly Hilgart (Vaute)

22. Tara St. James (Study NY)

23. Eliza Starbuck (Bright Young Things)

24. Carrie Parry (Carrie Parry)

25. Meghan Sebold (Afia)

26. Joshua Katcher (Brave GentleMan)

27. Soraya Darabi and Maxine Bèdat (Zady)

28. Claire Mazur and Erica Cerulo (Of a Kind)

29. Amisha Ghadiali (Provenance)

30. Rachel Kibbe (Helpsy)

31. Anna Griffin (Coco Eco0

32. Amy DuFault

33. Jessica Marati (Tout Le Monde)

34. Starre Vartan (Eco-Chick, The Eco Chick Guide to Life)

35. Johanna Björk (Goodlifer)

36. Greta Eagan (Fashion Me Green)

37. Emma Grady (Past Fashion Future)

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Fair Trade messaging

Better Messaging, Better Marketing at

https://www.fairtradefederation.org/wp-content/uploads/2013/11/2014ConferenceSessions-3-26.pdf

It takes skill and care to maintain a balance in fair trade messaging; communicating across cultures, representing equitable and empowered relationships, and marketing to a Western audience is no easy task. Based on recent research, this session will offer practical insight and tips for ways members can strengthen their messaging, advertising, and marketing through the fair trade principles, including information on emerging best practices.

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